4CF Surf the Future

The Unexpected future: Retail

The future of retail is not a foregone conclusion – it is shaped together by consumers and market players. So how to gain strategic advantage and surprise the competition without being surprised by yourself? In order to answer this question, we have used the 4CF Matrix, a project-proven corporate and military analytical tool – the trade-related solutions that we have placed on it have a greater or lesser chance of revolutionising purchases.

The retail market in the next decade will be affected by a number of change factors, the most important of which have been analysed and grouped into clusters defining four scenarios for the future. One of them is a continuation scenario, corresponding to a simple extrapolation of trends. The other three scenarios describe versions of the future, in which one or more of the current trends will change, significantly modifying the game conditions for retailers.

We encourage you to read the report – the full version can be downloaded using the button below.