I recommend 4CF as a dependable partner in Strategic Foresight and Futures Literacy for policy-making and Strategy.

Riel Miller, Foresight Director, UNESCO

Project results as well as the process whereby they were obtained have me convinced as to the professionalism and innovativeness of 4CF on the Polish market.

Krystian Chmielewski, VicePresident Kongsberg Defence & Aerospace Polska

4CF provided foresight expertise at a highest level of professional skill.

Alberte Ruud, Senior Advisor, Norwegian Public Road Administration

4CF experts successfully implemented a Real-Time Delphi tool - HalnyX - for the needs of an expert study.

Irena Pichola, Partner, Member of the Board, Deloitte Advisory Sp. z o.o.

4CF offers the highest quality of Business Foresight services

Marcin Kubajczyk, Marketing Director, Hoop Polska
Metodologia

Trend map and
Trend Lens

 

Obszar: Exploration, Preparation

Case studies: 

Mapa Trendów

Trend Maps provide help in strategic analyses. The identification of trends is a point of departure for their critical analysis, comparisons with early signs of change and for the questioning of hidden assumptions. It is worth noting that a trend map which provides a systematization of current trends is only the foundation for a strategic analysis, which should focus on determining future trends, opportunities and threats, and relevant strategy adjustments.

Early  identification of future trends and discontinuities is crucial to maintaining a strategic advantage in a dynamically changing environment. Hence, 4CF offers solutions which utilise a well-tested scenario analysis and other strategic foresight methods. Theses solutions serve to identify potential new trends and show the weakening and strengthening of existing ones.

The Trend Map, when developed in a methodical manner and constantly updated, evolves into an Early Warning System – a tool for flexible strategy updates and early detection of market opportunities and threats.

An up-to-date trend map can be uploaded onto your company’s intranet as an interactive infographic called the Trend Lens. Trends Lens updates can rely on a knowledge management system as well as on scouting based on the Delphi method and accessible to the management and selected employees from various levels. The Trend Lens is designed to increase the ability of decision makers to identify new sources of strategic advantage.

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